Several years ago, I did a marketing strategy report for one of big coffee shop chains that we might all recognise. I learnt a lot such as there are only two varieties of coffee in the world, Arabica and Robusta, and the various tactics that the coffee buyers monopolies used to distribute the coffee around the world. Since then a lot of things in the coffee making industry have been changed where new smaller companies are able to source coffee of unique flavour from around the world. I hope the coffee producers have managed to earn a little bit more money than before.
You might wonder why I have written all this. It was Saturday when I was about to meet my friends, somewhere in St James Park. At that time I was wandering around Angel, until I stopped at a book shop. I love books, I have got to admit, and once I saw it, without any hesitance, I grabbed the opportunity, and bought the book: '' The world of encyclopedia of coffee '' . (See further below the front cover)
After a few pages reading on the tube trains, I realised that I knew nothing but few things about coffee.
My conclusion: Coffee making is a science and:
- There is no coffee drink without coffee bean roasting,
- Guatemala: a country with one of the best quality coffee beans in the world,
- Espresso: coffee beans that have undergone extra roasting process (and not pronounced as expresso),
- Kona Coffee: one of the best quality coffees in the world, too
- Frappe: a the cold drink, originated in Greece, made from instant coffee and ice cubes, and sugar if requested, using a shaker. Milk is added after making the coffee drink. The end result is a frothy drink. The so called ''frappuccino'' along with other paraphrased ''frappe'' drinks are just milkshakes.
Coffee drink making is an art, therefore the best coffee is not found in the big chains, there are mass producers and they just want to sell. Personally, I believe that the best quality coffee shops and cafes in London are two: the Doppio (Kentish town) and Monmouth (Borough Market). They sell coffee beans and coffee drinks. If you know an independent coffee shop and cafe, let me know: I will visit them and we can write a few things about them, too.
Coffee drinking is a social event and not a shopping event. When I see cafes closing at 5pm or 6 pm, I ''worry'' that the owners might not have any relationship either with the art of coffee making and/or socialising.
You might wonder why I have written all this. It was Saturday when I was about to meet my friends, somewhere in St James Park. At that time I was wandering around Angel, until I stopped at a book shop. I love books, I have got to admit, and once I saw it, without any hesitance, I grabbed the opportunity, and bought the book: '' The world of encyclopedia of coffee '' . (See further below the front cover)
After a few pages reading on the tube trains, I realised that I knew nothing but few things about coffee.
My conclusion: Coffee making is a science and:
- There is no coffee drink without coffee bean roasting,
- Guatemala: a country with one of the best quality coffee beans in the world,
- Espresso: coffee beans that have undergone extra roasting process (and not pronounced as expresso),
- Kona Coffee: one of the best quality coffees in the world, too
- Frappe: a the cold drink, originated in Greece, made from instant coffee and ice cubes, and sugar if requested, using a shaker. Milk is added after making the coffee drink. The end result is a frothy drink. The so called ''frappuccino'' along with other paraphrased ''frappe'' drinks are just milkshakes.
Coffee drink making is an art, therefore the best coffee is not found in the big chains, there are mass producers and they just want to sell. Personally, I believe that the best quality coffee shops and cafes in London are two: the Doppio (Kentish town) and Monmouth (Borough Market). They sell coffee beans and coffee drinks. If you know an independent coffee shop and cafe, let me know: I will visit them and we can write a few things about them, too.
Coffee drinking is a social event and not a shopping event. When I see cafes closing at 5pm or 6 pm, I ''worry'' that the owners might not have any relationship either with the art of coffee making and/or socialising.